Site Merge Innitiative
Site Merge Innitiative
A video-first, flexible design inspired by leading streaming platforms that seamlessly blends text and video content to support thematic storytelling. This approach enables custom business integrations, personalization, and ecommerce, while utilizing simplified metadata for consistent reporting and modular features across devices and platforms
A video-first, flexible design inspired by leading streaming platforms that seamlessly blends text and video content to support thematic storytelling. This approach enables custom business integrations, personalization, and ecommerce, while utilizing simplified metadata for consistent reporting and modular features across devices and platforms
Creative Strategy
Creative Strategy
CREATIVE • DESIGN DIRECTION
The design strategy employs edge-to-edge layouts to ensure seamless responsiveness, integrating live scoring and results for dedicated sports fans, while maintaining full editorial flexibility. By leveraging familiar patterns and a minimalist aesthetic, I helped deliver an optimized user experience that makes it easy to discover, stream, and engage with content at scale—especially during major events like the Olympics
The design strategy employs edge-to-edge layouts to ensure seamless responsiveness, integrating live scoring and results for dedicated sports fans, while maintaining full editorial flexibility. By leveraging familiar patterns and a minimalist aesthetic, I helped deliver an optimized user experience that makes it easy to discover, stream, and engage with content at scale—especially during major events like the Olympics
EDGE to EDGE
EDGE to EDGE
ACCESSABILITY
Edge-to-edge design enhances responsiveness across devices, providing a fluid experience from mobile to desktop
Edge-to-edge design enhances responsiveness across devices, providing a fluid experience from mobile to desktop
Modular Approach
Modular Approach
FLEXIBILITY
Collaborating closely with business stakeholders, I helped craft and develop a modular design system offering versatile presentation options. This empowers content producers to adapt layouts dynamically, resulting in more engaging and effective user experiences
Collaborating closely with business stakeholders, I helped craft and develop a modular design system offering versatile presentation options. This empowers content producers to adapt layouts dynamically, resulting in more engaging and effective user experiences
FEATURED
Creative Strategy
Creative Strategy
AUTOMATION
I partnered with content producers to develop a scalable content-mapping process using Google Sheets, enabling automated design integration and ensuring storytelling consistency across both internal and client-facing presentations
I partnered with content producers to develop a scalable content-mapping process using Google Sheets, enabling automated design integration and ensuring storytelling consistency across both internal and client-facing presentations
Athletes' Highlights
Athletes' Highlights
DATA DRIVEN
Custom athlete pages deliver real-time, in-depth stats that enrich the user experience, creating more engaging and personalized interactions
Custom athlete pages deliver real-time, in-depth stats that enrich the user experience, creating more engaging and personalized interactions
Design System
Design System
EFFICIENCY
A comprehensive set of visual design elements and components supporting NBC Sports’ digital product catalog—from connected experiences to mobile platforms—streamlining development and maintaining brand consistency
A comprehensive set of visual design elements and components supporting NBC Sports’ digital product catalog—from connected experiences to mobile platforms—streamlining development and maintaining brand consistency
Templates
Templates
CREATIVE & USER EXPERIENCE DIRECTION
Leading creative and design direction, I drove the product design workflow while collaborating strategically with content producers to align design and storytelling goals
Leading creative and design direction, I drove the product design workflow while collaborating strategically with content producers to align design and storytelling goals
