Yestro Luciano
Emmy Award–Winning Senior UX / Product Design Leader | Design Director
L - linkedin.com/in/yestro
E - yluciano@ygraphx.com
P - 914.216.1377
SUMMARY:
Emmy Award–winning UX and Product Design Leader with 20+ years of experience creating and scaling digital products for global audiences. Former Creative Director at NBC Sports & NBC Olympics (12 years), where I led Emmy-recognized interactive experiences for Paris 2024, Tokyo 2020, Rio 2016, and Sochi 2014 Olympics. Known for combining human-centered design, prototyping, and design systems engineering with strong team leadership, process improvement, and stakeholder engagement. Adept at building and mentoring design teams, implementing scalable design strategies, and aligning UX goals with business objectives.
Core Expertise: UX Strategy • Design Systems • Prototyping • Human-Centered Design • Stakeholder Presentations • Process Improvements • Team Management • Mentoring & Training • Career Path Development • Research Collaboration • Cross-Functional Leadership • Accessibility
PROFESSIONAL EXPERIENCE
2013 - CURRENT
NBCUniversal – NBC Sports & Olympics, CT
Creative Director, UX & Product Development | 2019 – 2025
Interactive Design Manager | 2017 – 2019
Senior Interactive Designer | 2013 – 2017
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Provided creative thought leadership, driving design excellence by combining industry best practices with insights into human behavior and digital engagement.
•
Partnered with product management, engineering, and research to define product strategy and validate assumptions through high-fidelity prototypes and user testing (qualitative & quantitative).
•
Established a unified user experience across all platforms by implementing a design system for NBCOlympics.com, ensuring consistent style guides and visual language across web, mobile, and connected devices.
•
Facilitated collaboration with NBC research teams to embed user insights throughout the design process.
•
Spearheaded career development initiatives, co-designing a career matrix with NBC creative leaders to define clear growth paths for designers.
•
Conducted internal UX workshops to establish design OKRs aligned with company-wide objectives.
•
Partnered with business sales and marketing leaders to develop product ideas that balanced customer needs with strategic growth goals.
•
Managed design deliverables supporting producers, marketing, and sales teams across NBC Sports brands.
•
Championed team development, mentoring designers through skill-building workshops, training sessions, and weekly inspiration forums.
•
Maintained an obsessive attention to detail, ensuring designs met the highest standard of usability and accessibility.
KEY ACHIEVEMENTS:
•
Emmy Award–winning design leadership across four Olympic Games (Paris 2024, Tokyo 2020, Rio 2016, Sochi 2014).
•
Built scalable design systems and processes that improved cross-team efficiency and reduced delivery timelines.
•
Introduced OKR-driven design process implementation, ensuring team goals aligned with NBC’s strategic objectives.
•
Elevated NBC design culture by establishing mentorship, training, and clear career pathways for designers.
2011-2013
Mirror Media Ltd, NYC
Interactive Design Director
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Created user flows, wireframes, and IA documentation optimizing customer journeys.
2011
Nickelodeon (MTV Networks), NYC
Senior Interactive Designer
•
Designed UI/UX for digital campaigns, mobile-first experiences, and games.
2009-2011
American Express Publishing, NYC
Senior Web Designer (Contract)
•
Executed UX and design for lifestyle brand websites, incorporating usability data and analytics.
2000-2009
The Nielsen Company, NYC
Design Director, Online | 2005 – 2009
Graphic Designer → Senior Graphic Designer | 2000 – 2005
•
Directed a team delivering award-winning websites (thr.com, contractmagazine.com)
•
Oversaw UX, design, and accessibility compliance for high-profile digital products
SKILLS & EDUCATION BACKGROUND
SKILLS
•
UX & Product Design: UX Strategy, Prototyping, Wireframing, User Research, Human-Centered Design, Accessibility, Design Systems Engineering
•
Leadership & Collaboration: Team Management, Team Building, Mentoring & Training, Career Development, Stakeholder Presentations, Cross-Functional Collaboration, OKR Alignment, Process Improvements, Design Process Implementation
•
Tools: Adobe Creative Suite (XD, Photoshop, Illustrator, After Effects, InDesign, Dimensions), Figma, Sketch, Principle, Zeplin, InVision, Keynote, Microsoft 365
•
Development Knowledge: HTML, CSS, Framer, Webflow, JavaScript (working knowledge)
•
Project Management: Agile/Scrum, JIRA, Trello, Airtable, Smartsheet, Google Sheets
EDUCATION
•
Borough of Manhattan Community College — A.A., Liberal Arts
•
New York University — Continuing Education, Web Design (Advanced Typography)
•
Rockhurst University — Continuing Education, Print Design
Yestro Luciano
Emmy Award–Winning Senior UX / Product Design Leader | Design Director
L - linkedin.com/in/yestro
E - yluciano@ygraphx.com
P - 914.216.1377
SUMMARY:
Emmy Award–winning UX and Product Design Leader with 20+ years of experience creating and scaling digital products for global audiences. Former Creative Director at NBC Sports & NBC Olympics (12 years), where I led Emmy-recognized interactive experiences for Paris 2024, Tokyo 2020, Rio 2016, and Sochi 2014 Olympics. Known for combining human-centered design, prototyping, and design systems engineering with strong team leadership, process improvement, and stakeholder engagement. Adept at building and mentoring design teams, implementing scalable design strategies, and aligning UX goals with business objectives.
Core Expertise: UX Strategy • Design Systems • Prototyping • Human-Centered Design • Stakeholder Presentations • Process Improvements • Team Management • Mentoring & Training • Career Path Development • Research Collaboration • Cross-Functional Leadership • Accessibility
PROFESSIONAL EXPERIENCE
2013 - CURRENT
NBCUniversal – NBC Sports & Olympics, CT
Creative Director, UX & Product Development | 2019 – 2025
Interactive Design Manager | 2017 – 2019
Senior Interactive Designer | 2013 – 2017
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Provided creative thought leadership, driving design excellence by combining industry best practices with insights into human behavior and digital engagement.
•
Partnered with product management, engineering, and research to define product strategy and validate assumptions through high-fidelity prototypes and user testing (qualitative & quantitative).
•
Established a unified user experience across all platforms by implementing a design system for NBCOlympics.com, ensuring consistent style guides and visual language across web, mobile, and connected devices.
•
Facilitated collaboration with NBC research teams to embed user insights throughout the design process.
•
Spearheaded career development initiatives, co-designing a career matrix with NBC creative leaders to define clear growth paths for designers.
•
Conducted internal UX workshops to establish design OKRs aligned with company-wide objectives.
•
Partnered with business sales and marketing leaders to develop product ideas that balanced customer needs with strategic growth goals.
•
Managed design deliverables supporting producers, marketing, and sales teams across NBC Sports brands.
•
Championed team development, mentoring designers through skill-building workshops, training sessions, and weekly inspiration forums.
•
Maintained an obsessive attention to detail, ensuring designs met the highest standard of usability and accessibility.
KEY ACHIEVEMENTS:
•
Emmy Award–winning design leadership across four Olympic Games (Paris 2024, Tokyo 2020, Rio 2016, Sochi 2014).
•
Built scalable design systems and processes that improved cross-team efficiency and reduced delivery timelines.
•
Introduced OKR-driven design process implementation, ensuring team goals aligned with NBC’s strategic objectives.
•
Elevated NBC design culture by establishing mentorship, training, and clear career pathways for designers.
2011-2013
Mirror Media Ltd, NYC
Interactive Design Director
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Created user flows, wireframes, and IA documentation optimizing customer journeys.
2011
Nickelodeon (MTV Networks), NYC
Senior Interactive Designer
•
Designed UI/UX for digital campaigns, mobile-first experiences, and games.
2009-2011
American Express Publishing, NYC
Senior Web Designer (Contract)
•
Executed UX and design for lifestyle brand websites, incorporating usability data and analytics.
2000-2009
The Nielsen Company, NYC
Design Director, Online | 2005 – 2009
Graphic Designer → Senior Graphic Designer | 2000 – 2005
•
Directed a team delivering award-winning websites (thr.com, contractmagazine.com)
•
Oversaw UX, design, and accessibility compliance for high-profile digital products
SKILLS & EDUCATION BACKGROUND
SKILLS
•
UX & Product Design: UX Strategy, Prototyping, Wireframing, User Research, Human-Centered Design, Accessibility, Design Systems Engineering
•
Leadership & Collaboration: Team Management, Team Building, Mentoring & Training, Career Development, Stakeholder Presentations, Cross-Functional Collaboration, OKR Alignment, Process Improvements, Design Process Implementation
•
Tools: Adobe Creative Suite (XD, Photoshop, Illustrator, After Effects, InDesign, Dimensions), Figma, Sketch, Principle, Zeplin, InVision, Keynote, Microsoft 365
•
Development Knowledge: HTML, CSS, Framer, Webflow, JavaScript (working knowledge)
•
Project Management: Agile/Scrum, JIRA, Trello, Airtable, Smartsheet, Google Sheets
EDUCATION
•
Borough of Manhattan Community College — A.A., Liberal Arts
•
New York University — Continuing Education, Web Design (Advanced Typography)
•
Rockhurst University — Continuing Education, Print Design
Yestro Luciano
Emmy Award–Winning Senior UX / Product Design Leader | Design Director
L - linkedin.com/in/yestro
E - yluciano@ygraphx.com
P - 914.216.1377
SUMMARY:
Emmy Award–winning UX and Product Design Leader with 20+ years of experience creating and scaling digital products for global audiences. Former Creative Director at NBC Sports & NBC Olympics (12 years), where I led Emmy-recognized interactive experiences for Paris 2024, Tokyo 2020, Rio 2016, and Sochi 2014 Olympics. Known for combining human-centered design, prototyping, and design systems engineering with strong team leadership, process improvement, and stakeholder engagement. Adept at building and mentoring design teams, implementing scalable design strategies, and aligning UX goals with business objectives.
Core Expertise: UX Strategy • Design Systems • Prototyping • Human-Centered Design • Stakeholder Presentations • Process Improvements • Team Management • Mentoring & Training • Career Path Development • Research Collaboration • Cross-Functional Leadership • Accessibility
PROFESSIONAL EXPERIENCE
2013 - CURRENT
NBCUniversal – NBC Sports & Olympics, CT
Creative Director, UX & Product Development | 2019 – 2025
Interactive Design Manager | 2017 – 2019
Senior Interactive Designer | 2013 – 2017
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Provided creative thought leadership, driving design excellence by combining industry best practices with insights into human behavior and digital engagement.
•
Partnered with product management, engineering, and research to define product strategy and validate assumptions through high-fidelity prototypes and user testing (qualitative & quantitative).
•
Established a unified user experience across all platforms by implementing a design system for NBCOlympics.com, ensuring consistent style guides and visual language across web, mobile, and connected devices.
•
Facilitated collaboration with NBC research teams to embed user insights throughout the design process.
•
Spearheaded career development initiatives, co-designing a career matrix with NBC creative leaders to define clear growth paths for designers.
•
Conducted internal UX workshops to establish design OKRs aligned with company-wide objectives.
•
Partnered with business sales and marketing leaders to develop product ideas that balanced customer needs with strategic growth goals.
•
Managed design deliverables supporting producers, marketing, and sales teams across NBC Sports brands.
•
Championed team development, mentoring designers through skill-building workshops, training sessions, and weekly inspiration forums.
•
Maintained an obsessive attention to detail, ensuring designs met the highest standard of usability and accessibility.
KEY ACHIEVEMENTS:
•
Emmy Award–winning design leadership across four Olympic Games (Paris 2024, Tokyo 2020, Rio 2016, Sochi 2014).
•
Built scalable design systems and processes that improved cross-team efficiency and reduced delivery timelines.
•
Introduced OKR-driven design process implementation, ensuring team goals aligned with NBC’s strategic objectives.
•
Elevated NBC design culture by establishing mentorship, training, and clear career pathways for designers.
2011-2013
Mirror Media Ltd, NYC
Interactive Design Director
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Created user flows, wireframes, and IA documentation optimizing customer journeys.
2011
Nickelodeon (MTV Networks), NYC
Senior Interactive Designer
•
Designed UI/UX for digital campaigns, mobile-first experiences, and games.
2009-2011
American Express Publishing, NYC
Senior Web Designer (Contract)
•
Executed UX and design for lifestyle brand websites, incorporating usability data and analytics.
2000-2009
The Nielsen Company, NYC
Design Director, Online | 2005 – 2009
Graphic Designer → Senior Graphic Designer | 2000 – 2005
•
Directed a team delivering award-winning websites (thr.com, contractmagazine.com)
•
Oversaw UX, design, and accessibility compliance for high-profile digital products
SKILLS & EDUCATION BACKGROUND
SKILLS
•
UX & Product Design: UX Strategy, Prototyping, Wireframing, User Research, Human-Centered Design, Accessibility, Design Systems Engineering
•
Leadership & Collaboration: Team Management, Team Building, Mentoring & Training, Career Development, Stakeholder Presentations, Cross-Functional Collaboration, OKR Alignment, Process Improvements, Design Process Implementation
•
Tools: Adobe Creative Suite (XD, Photoshop, Illustrator, After Effects, InDesign, Dimensions), Figma, Sketch, Principle, Zeplin, InVision, Keynote, Microsoft 365
•
Development Knowledge: HTML, CSS, Framer, Webflow, JavaScript (working knowledge)
•
Project Management: Agile/Scrum, JIRA, Trello, Airtable, Smartsheet, Google Sheets
EDUCATION
•
Borough of Manhattan Community College — A.A., Liberal Arts
•
New York University — Continuing Education, Web Design (Advanced Typography)
•
Rockhurst University — Continuing Education, Print Design
Yestro Luciano
Emmy Award–Winning Senior UX / Product Design Leader | Design Director
L - linkedin.com/in/yestro
E - yluciano@ygraphx.com
P - 914.216.1377
SUMMARY:
Emmy Award–winning UX and Product Design Leader with 20+ years of experience creating and scaling digital products for global audiences. Former Creative Director at NBC Sports & NBC Olympics (12 years), where I led Emmy-recognized interactive experiences for Paris 2024, Tokyo 2020, Rio 2016, and Sochi 2014 Olympics. Known for combining human-centered design, prototyping, and design systems engineering with strong team leadership, process improvement, and stakeholder engagement. Adept at building and mentoring design teams, implementing scalable design strategies, and aligning UX goals with business objectives.
Core Expertise: UX Strategy • Design Systems • Prototyping • Human-Centered Design • Stakeholder Presentations • Process Improvements • Team Management • Mentoring & Training • Career Path Development • Research Collaboration • Cross-Functional Leadership • Accessibility
PROFESSIONAL EXPERIENCE
2013 - CURRENT
NBCUniversal – NBC Sports & Olympics, CT
Creative Director, UX & Product Development | 2019 – 2025
Interactive Design Manager | 2017 – 2019
Senior Interactive Designer | 2013 – 2017
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Provided creative thought leadership, driving design excellence by combining industry best practices with insights into human behavior and digital engagement.
•
Partnered with product management, engineering, and research to define product strategy and validate assumptions through high-fidelity prototypes and user testing (qualitative & quantitative).
•
Established a unified user experience across all platforms by implementing a design system for NBCOlympics.com, ensuring consistent style guides and visual language across web, mobile, and connected devices.
•
Facilitated collaboration with NBC research teams to embed user insights throughout the design process.
•
Spearheaded career development initiatives, co-designing a career matrix with NBC creative leaders to define clear growth paths for designers.
•
Conducted internal UX workshops to establish design OKRs aligned with company-wide objectives.
•
Partnered with business sales and marketing leaders to develop product ideas that balanced customer needs with strategic growth goals.
•
Managed design deliverables supporting producers, marketing, and sales teams across NBC Sports brands.
•
Championed team development, mentoring designers through skill-building workshops, training sessions, and weekly inspiration forums.
•
Maintained an obsessive attention to detail, ensuring designs met the highest standard of usability and accessibility.
KEY ACHIEVEMENTS:
•
Emmy Award–winning design leadership across four Olympic Games (Paris 2024, Tokyo 2020, Rio 2016, Sochi 2014).
•
Built scalable design systems and processes that improved cross-team efficiency and reduced delivery timelines.
•
Introduced OKR-driven design process implementation, ensuring team goals aligned with NBC’s strategic objectives.
•
Elevated NBC design culture by establishing mentorship, training, and clear career pathways for designers.
2011-2013
Mirror Media Ltd, NYC
Interactive Design Director
•
Directed UX and brand strategy for web, mobile, and social platforms.
•
Created user flows, wireframes, and IA documentation optimizing customer journeys.
2011
Nickelodeon (MTV Networks), NYC
Senior Interactive Designer
•
Designed UI/UX for digital campaigns, mobile-first experiences, and games.
2009-2011
American Express Publishing, NYC
Senior Web Designer (Contract)
•
Executed UX and design for lifestyle brand websites, incorporating usability data and analytics.
2000-2009
The Nielsen Company, NYC
Design Director, Online | 2005 – 2009
Graphic Designer → Senior Graphic Designer | 2000 – 2005
•
Directed a team delivering award-winning websites (thr.com, contractmagazine.com)
•
Oversaw UX, design, and accessibility compliance for high-profile digital products
SKILLS & EDUCATION BACKGROUND
SKILLS
•
UX & Product Design: UX Strategy, Prototyping, Wireframing, User Research, Human-Centered Design, Accessibility, Design Systems Engineering
•
Leadership & Collaboration: Team Management, Team Building, Mentoring & Training, Career Development, Stakeholder Presentations, Cross-Functional Collaboration, OKR Alignment, Process Improvements, Design Process Implementation
•
Tools: Adobe Creative Suite (XD, Photoshop, Illustrator, After Effects, InDesign, Dimensions), Figma, Sketch, Principle, Zeplin, InVision, Keynote, Microsoft 365
•
Development Knowledge: HTML, CSS, Framer, Webflow, JavaScript (working knowledge)
•
Project Management: Agile/Scrum, JIRA, Trello, Airtable, Smartsheet, Google Sheets
EDUCATION
•
Borough of Manhattan Community College — A.A., Liberal Arts
•
New York University — Continuing Education, Web Design (Advanced Typography)
•
Rockhurst University — Continuing Education, Print Design